2. The human skin has great difficulty in, or cannot, metabolize synthetic ingredients. Therefore the product line MUST be formulated with natural ingredients only. By natural we mean raw materials, which are not artificially produced by manipulating or mutating molecules from their natural state. 

 3. It is a law of nature that WHAT YOU ABUSE OR DON'T USE - YOU WILL EVENTUALLY LOSE. The product line MUST be formulated to assist and encourage the skin's ability to repair the damage created by lack of care, improper knowledge or information and abuse, poor nutrition, environment and poor quality skin products.

 4. Any ingredient, which produces an action, may also produce a reaction. Long-term product testing and refining is an unavoidable and inherent development factor in order to reduce or eliminate negative reactions without compromising the integrity and performance of the product.

 5. The products are formulated with THE HIGHEST QUALITY NATURAL EXTRACTS, ENZYMES, DNA AND SUBSTANCES DERIVED     FROM FLORA * PLANTS * FISH * FOWL * ANIMALS * MINERALS * AS WELL AS TRACE ELEMENTS * ESSENTIAL OILS * AROMATHERAPY OILS AND HOMEOPATHIC SUBSTANCES. THE PRODUCTS ARE ALSO pH BALANCING AND VERY OXYGENATING.

 6. By blending the above ingredients in their proper proportions and combinations we have created products, which are:

ANTI-AGING * OXYGENATING * pH BALANCING * REGENERATING * REJUVENATING * REPAIRING * HEALING * NOURISHING * BALANCING * ENCOURAGE HEALTHY SKIN CELL REPRODUCTION * EXFOLIATING * HYPOALLERGENIC * PROTECT AND REVITALIZE THE CELL COATING AND MEMBRANE * ACTIVATING * ENCOURAGE BLOOD CIRCULATION * DETOXIFYING * NEUTRALIZE FREE RADICALS (O+) CAUSED BY U.V., POLLUTION, SMOKING, RADIATION, ETC.  AND MOST IMPORTANT OF ALL CONSISTENTLY PRODUCE REAL, CUMULATIVE, BENEFICIAL, LONG LASTING AND VISIBLE RESULTS. OUR 25 YEARS OF EXPERIENCE WITH THE LINE DEMONSTRATED A LESS THAN 1% NEGATIVE REACTION AND RETAIL PRODUCT RETURN RATIO COMPARED TO THE ACCEPTED INDUSTRY AVERAGE OF 4% TO 7%, AND HIGHER.

 7. The product line is HOLISTICA and very easy to use and understand.

 8. The product line does not use animal testing or raw materials that are produced as a result of animal suffering.

AFTER OVER 45 YEARS OF DEVELOPMENT, TESTING AND PROFESSIONAL USE WE CAN CONFIDENTLY STATE THAT ALL OF THE PRODUCT PHILOSOPHY CRITERIA MENTIONED ABOVE HAVE BEEN SUCCESSFULLY ACCOMPLISHED.

POINT OF INTEREST:

Years ago a gentleman stated to me, in a product debate, that since the majority of our formulas are over 30 years old they are out of date with the new technology and therefore inferior.

I replied that his position would be correct in the case of synthetic based products. In HOLISTIC'S case, however, the products are natural ingredient based and since man, in all of his wisdom, has not been able to improve on God made plants, fruits, berries, minerals, oxygen, etc., nor produce a synthetic ingredient that is as effective or beneficial as a natural ingredient, his conclusion exposes a serious lack of natural ingredient history or knowledge.

When other "Natural" product lines have finally accumulated the minimum, mandatory natural based product requirement of 15 to 20 years of testing and usage Holistic will have accumulated 60 to 75 years of testing and usage. You cannot replace the actual results experienced, over time, by the practising professional with laboratory experiments and testing.

Theory will never replace experience because experience is the result of applied theory - over time.

Ergo - HOLISTIC will always have the irreplaceable advantage of at least 30 years more professional experience than it's closest competitor plus be able to take full advantage of any pertinent new technology regarding natural ingredients. The gentleman conceded.